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What Happens When the iPhone Peaks?


all right so truth is there really is only one spec of the iphone 14 that i find really interesting right now but first a question are we at peak smartphone i mean at this point it’s a classic question and the gut reaction is usually yes feels like we are but i’ve always said no we are not at peak smartphone just as long as things are objectively getting better every single year just getting slightly better over and over again we keep getting more processing power more memory higher resolutions and more intelligence and we keep getting new features recently there’s cameras underneath displays and fingerprint readers underneath screens that are getting better and just recently we started getting phones folding in half so if we are defining peak smartphone as having reached the apex where phones are no longer getting better and it’s flat then amazingly we’re still not there yet but i think we all have the same feeling which is clearly they have slowed down a lot since the beginning the 2007’s and 2009’s early smartphones were making huge leaps you know i got the first hd screen and then the first selfie camera and then the first 8k video now we’re getting little things it slowed down so now it’s the middle of 2022 and the iphone 13 is eight months old which means there’s already a bunch of rumors about the next iphone coming right up and just one of those rumors one of those rumored specs stands out is really interesting because it’s the same as last year so first of all just fyi it looks like the mini iphone will be gone and it will be replaced actually by a larger version of the base iphone and if i was a betting person i’d say that’s probably going to be the most popular one so the iphone 14 lineup will allegedly be iphone 14 iphone 14 max then

iphone 14 pro and iphone 14 pro max and we also know that every year apple has a challenge to try to differentiate between the pro iphones and the non-pro iphones to try to give you reasons to spend the extra money to upgrade we’ve talked about pricing ladders before in a video i’ll link it below like button if you haven’t seen it already so with the iphone 13 series the whole lineup was pretty solid and there were a few differentiating factors for the extra money the pro iphone had the extra telephoto camera plus lidar it had the stainless steel around the outside the pro motion display up front the extra ram the higher max storage and a couple other smaller features like pro res etc so naturally some of these features are enough to pull people up to a more expensive pro iphone this year so the iphone 14 has rumored to be a slightly bigger gap between the regular iphone and the pro iphone so take all the same stuff that i just talked about with last year’s phones plus the new pro iphone is rumored to be getting this new pill-shaped cutout at the top for face id and the selfie camera so finally getting rid of the notch although it really is just an aesthetic difference it gets you some of those precious pixels back and that’s about it and the pro iphone should get a new higher end 48 megapixel main camera while the regular iphone still sits at 12.

Now the pro will probably also still bend to 12 megapixels but at least you can get more detail out of it and potentially higher resolution video but the most interesting rumor of all of the potential iphone 14 stuff is that only the pro iphone will get the chip upgrade so the iphone 14 pro and pro max will get a shiny new a16 bionic chip and the non-pro iphone 14 and 14 max will actually have the same one-year-old chip that’s in the phone i’m already using the a15 bionic and this to me is fascinating for so many reasons where do i even start first of all when have we ever seen two phones launch an entire year apart with the exact same soc the exact same chip in spec i don’t think we’ve ever seen that and i think just out of principle hearing that a lot of nerds and tech people are gonna have a pretty big reaction like i feel like i can basically see the comments already like how can why would apple do this how are they gonna sell us basically the same phone with a new name and try to pretend like it’s something new so greedy of them so such an apple thing to do but then again i can also kind of see all the defenses already too first of all there’s a chip shortage and shocker no one is immune to it but then also let’s be real for a second if i handed you a phone with an a15 bionic and another identical phone with an a14 bionic aside from running a benchmark how long would it take you to actually notice the difference and it would probably take you a really it would take you years down the line to actually start to ever see a difference there and really that’s been a huge feature of apple’s super high-end chips which is they give you these years of headroom and so maybe it feels kind of like you’re shorting these new iphone 14 users of one year of headroom by not upgrading the chip so yeah both sides clearly have a point and it is very

interesting and a bit unprecedented to have a brand new flagship iphone ship with the same exact chip as an old flagship iphone it just never happened but it does make a lot of sense we’ve seen the a15 bionic is obviously a very powerful chip and more than enough for most normal people for a long time and it is also very common for a manufacturer to ship a slightly lower end chip in their lower end phone so high-end chip gets maybe the best snapdragon 8 gen 1 or snapdragon 865 plus or whatever and then their lower tier phone will have a lower tier chip so for me i’m left with one statement and one question the statement just being the fact that i’ve been saying we are not at peak smartphone yet if apple does this that statement does get a bit weaker of course shipping the same flagship chip although they’ve said there are some rumors saying there may be like two extra gigs of ram alongside the a15 bionic so it’s not the exact same chip as last year but you get the point that it’s it’s been flattening very much and it feels more than ever like we’re at peak smartphone but my one question is how is apple gonna get on stage and talk about the iphone 14 like it’s not basically the same phone as the iphone 13 right like unless i’m missing something and there are some really big features that i am not seeing yet that aren’t rumored yet you know the apple way is usually just praising their old phone all the time because it’s sold really well but then selling it again with a new name at a higher price just doesn’t i don’t know if that’s gonna work like you know how every year on stage they have that slide where after they reveal the price they show the whole lineup of all the different phones they sell at all the different price brackets so this is how that exact slide looked in 2021.

I’m trying to figure out what the 2022 version is going to look like so we have the new iphone sc already with 5g that’s 429 slots in the bottom there that’s fine then i assume we’ll have the new iphone 14 let’s say that starts at 6.99 and the 14 pro starts still at 9.99 they can keep selling the iphone 12 with the older specs for 4.99 but then do they keep the iphone 13 around for 5.99 can they do that i mean what’s the difference here what’s that difference for 100 extra dollars you should never get the iphone 14 right what’s the explanation on stage going to be are there some new iphone 14 exclusive software features in the pipeline even though they have basically the same specs maybe you’ll get one more year of software updates out of it than a 13 maybe those two extra gigs of ram will enable a little bit better headroom and future proofing but that by itself doesn’t seem like it’s worth a hundred bucks so that is going to be a really interesting detail to pay attention to you know what else is an interesting detail to pay attention to this lower third over here which comes from the mkbhd plug-in that we just made with motion vfx for final cut pro premiere and resolve that’s right we have made our own video editing plugin that i’ve been using and making stuff like that and all kinds of stuff in our video for the past couple weeks the link is below i think it’s awesome if you’re a creator fellow video maker definitely check it out i’ll put a link in the description but yeah just a little quick shout out to our brand new video editing plugin anyway let me know what you think of the way the iphone 14 is shaping up especially versus the iphone 13 and how those could differentiate themselves aside from some new colors maybe thanks for watching catch you guys the next one and in the comments section peace you

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